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Why Video Assessments Are Important


As Chris Flores mentioned in a recent 15 minutes of FLO, video assessments are a great tool for coaches/trainers.  Video assessments are not only important in creating an athlete-specific training program, but, if used correctly, they can serve as a significant selling point to bring on new clients. Below I will briefly break down the benefits of using video assessments as they relate to assessing/training and as they relate to  a business model.


Video assessments help a coach/trainer to assess and create customized training plans for their clients.
By using a video assessment, a coach/trainer can:
-       watch an assessment multiple times
-       watch an assessment in slow motion
-       pause an assessment at a particular moment in time
-       compare assessments side by side
-       draw on top of a picture/video if using an application such as the “coaches eye” application

Video assessments help a coach/trainer sell their product.
            By using a video assessment, a coach/trainer can:
-       show a potential client exactly where/how their movement needs improvement
-       show the parents of potential child-athletes exactly where/how their child’s movement needs improvement
-       explain to a potential client how their movement can be fixed/improved
-       break down an assessment step-by-step and allow a potential client to see themselves move

Overall, video assessments offer a wide range of benefits to the coaches/trainers who use them. When used efficiently, video assessments allow coaches/trainers to help their clients understand the WHY behind the training program that is being provided… and knowing your WHY is a very powerful thing.


If you want to check out this 15 minutes of FLO, here’s the link: 

Why Video Assessments Are Important

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