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Shhhhh........The Secret to Selling

     I recently picked up two new clients this week. I did not try to get these clients, they were referred to me by people who knew our program at FLO Fitness. When I told a friend of mine that we picked up two new clients, he asked me what my secret was. He wanted to know how we get people to sign up. So in this blog I will let you in on our BIG SECRET.

    So here it is.......... are you ready?.................................... Develop an assessment that creates a need for the product you sell. That's it!

     Our assessment shows people where they are lacking in movement. We film them with an ipad and after we are done with our assessment we review the video with the person We educate them on movement and explain to them what injuries can be caused by their lack of mobility or instability.  When we are done explaining the video and what we are looking for in it, they always ask the same question.  "How do it fix it?". Notice they never ask "How much does your training cost?" or "Why should I train with you as opposed to the guy across the street?". Our assessment shows the Need for what we do. And I believe we do it better than anyone else out there. 
     Lets be honest, everyone wants to lose weight or look great in a bathing suit. People usually have similar goals when it comes to training. So your goal needs to be to stand out somehow. Our Niche market is injury prevention and mobility for those who have had past injuries. THATS IT!! We do not claim to have the best weight loss coaches, endurance coaches, or anything else. We do what we do and our assessment matches that. Find what your niche is and own it. Develop an assessment that highlights your particular skill and OWN it.  Don't use someone else's tools and try to be them. Learn from others but create your own path.
   There you have our secret to selling. It's not about forcing someone into a corner, having a great sales staff, prices, or any other junk out there. Find your voice in this industry and believe in what you do.
   

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