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Showing posts from April, 2014

Shhhhh........The Secret to Selling

     I recently picked up two new clients this week. I did not try to get these clients, they were referred to me by people who knew our program at FLO Fitness. When I told a friend of mine that we picked up two new clients, he asked me what my secret was. He wanted to know how we get people to sign up. So in this blog I will let you in on our BIG SECRET.     So here it is.......... are you ready?.................................... Develop an assessment that creates a need for the product you sell. That's it!      Our assessment shows people where they are lacking in movement. We film them with an ipad and after we are done with our assessment we review the video with the person We educate them on movement and explain to them what injuries can be caused by their lack of mobility or instability.  When we are done explaining the video and what we are looking for in it, they always ask the same question.  "How do it fix it?". Notice they never ask "How much does yo